Picpoul

Picpoul is zesty and straight-to-the-point. It’s all about sharp citrus and seaside energy, like a squeeze of lemon over fresh oysters. Bright, bracing, and unapologetically refreshing.

Picpoul is Crisp, Zesty, and Fresh. If you like Sauvignon Blanc, Pinot Gris (Pinot Grigio), or Riesling, you may enjoy Picpoul for its similar profile.

Flavors

Fresh squeezed lemon juice

Granny smith apple

Limeade

Thyme

Sea spray at the beach

Imagine squeezing fresh lemon juice for homemade lemonade on a hot day. It’s crisp, sharp, and always refreshing.

Picpoul literally translates to “lip-stinger,” and it lives up to the name. Zesty, lemony, and mouthwatering, Picpoul is all about razor-sharp acidity. Think of it as Sauvignon Blanc’s citrus-obsessed cousin, but without the grassy or herbal edge. In the U.S., it’s mostly grown in warm regions like Texas or California’s Central Coast, where it still manages to keep that bright, saline freshness. If you love crisp whites that feel like they were made for oysters and sunny patios, Picpoul is your go-to.

Acid

Picpoul is nicknamed ‘lip-stinger’ for its razor-sharp acidity that electrifies its citrusy profile.

Tannin

Known for sharp acidity, not tannins, Picpoul is as smooth as a satin sheet.

Alcohol

Picpoul stays light at 11.5–13%. Even in warm U.S. climates like Texas, high acidity keeps alcohol modest and refreshing. A crisp summer wine through and through.

Serving Temp

40–45°F (fridge-cold but not frozen)

Chill for 2–3 hours in the fridge before serving, and keep in an ice bucket if drinking outdoors or over a long stretch.

Food Pairing

Takeout: Fish tacos with lime

Snack: Salt & vinegar chips

From the Fridge: Cucumbers and Tzatziki dip

Elevated Pairing: Oysters Rockefeller

Where you'll find it

Picpoul de Pinet is a southern French white that literally means “lip stinger” thanks to its searing acidity. Traditionally paired with oysters along the Mediterranean coast.

California (Paso Robles)

Citrus-driven, zippy, often with saline minerality.

Texas (High Plains)

Lemon-lime with a touch of tropical fruit

Oregon (Willamette Valley)

Crisp, green apple and floral tones.

Washington

Bright citrus with a softer edge.

Arizona

Punchy acid with sunny pineapple and citrus notes.

The Last Drop

“Picpoul” translates to “lip stinger,” thanks to its zippy acidity. Down in southern France, it’s the classic pairing for oysters, and in the U.S., it’s a fun alternative for people who want Sauvignon Blanc vibes without the grassy punch.